Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty…
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How SMB eCommerce retailers can turn everyday challenges into sales
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels,…
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2011: The year of the online SMB
Because this is my last post here at Mike’s Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. I…
Read MoreSMBs, economic downturns, and opportunity
Now, more than ever, marketing for the SMB will be critical. As we stare down the barrel of this economic mess we are in, it’s time to make some cold,…
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The REAL key to search marketing success
If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for…
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