For several years now, I have been talking to anyone and everyone about how the Internet is the great equalizer for small and medium businesses. It can help the little…
Read Moresmall business
Customer responsibility in Internet marketing
Well, somebody in this industry has to say it and say it loud. Having been in this industry for over four years now, I have seen mom-and-pop shops campaigns. I’ve…
Read MoreDon’t make your small company look like a big company
As customers become more demanding, small businesses are naturally trying to provide the same kinds of perks that customers get from their larger competitors. But how did a recent service…
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Why small businesses need search
Time was that there was no easy way to promote a small business. Everything cost buckets of money and that was the one thing that small businesses never had. If…
Read MoreSmall businesses need Internet help, not hype
A lot of what I read in the internet marketing space has a particular ring to it. It seems to be almost always directed to one of two groups; those…
Read MoreThe most important part of a web site
Everywhere I go, small business owners pepper me with questions about how they can set up a Web site, or fix the one they already have. Each one has a…
Read MoreIt ain’t easy being lean
Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…
Read MoreA wake-up call for small business
With lots of dire talk about the economy, a lot of folks are treating the feared bad times as a wake-up call, which might be entirely appropriate. But Jeffrey Eisenberg…
Read MoreSMBs, economic downturns, and opportunity
Now, more than ever, marketing for the SMB will be critical. As we stare down the barrel of this economic mess we are in, it’s time to make some cold,…
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The REAL key to search marketing success
If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for…
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