Most of you know that I work with large companies on improving their site search. [Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] But…
Read Moresite search
You’re doing SEO wrong: it’s all about authority
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions…
Read MoreKeyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
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Interview with Mike Moran: AI/ML in Marketing and Beyond
I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of…
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Mike Moran on the future of content marketing, search, and digital
Does digital sometimes feel a little overwhelming to you? There are so many things you could do that it can be tough to decide what you should do. And it’s…
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What does your site search mean for your reputation?
Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that…
Read More5 Effective strategies for A/B testing search
What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the…
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How do you migrate to a new site search engine?
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled…
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Cognitive content strategy
Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world’s largest private digital publisher—IBM. Most of the people…
Read MoreAre you using your website search as customer research?
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds…
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