In my speech at SMX Stockholm today, I challenged the audience of mostly search professionals to think about what they are doing, whether it breaks the search engines’ rules or…
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For SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
Read MoreGoogle Instant: It’s the usability stupid!
I am writing this post on Wednesday which is the same day that Google announced it’s new Google Instant search interface. There has been the usual uproar with Steve Rubel…
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Is duplicate content OK for duplicate keywords?
So often, I get questions on the duplicate content penalty, so called because search engines show only one version of multiple similar pages in the search results. The assumption is…
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My interview with Paul Gillin on SEO
If you don’t know Paul Gillin, you should. Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview…
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Is it time to reassess your linking strategy?
Link juice. Organic search luminaries love to explain what it means and why you need it—it’s than hard-to-measure respect that search engines convey on Web sites that get high quality…
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Site speed is now a Google search ranking factor
SEO is an ever-changing industry with ever-moving goalposts due to Google continuously tweaking its algorithm to provide higher quality search results to its users. It’s hard for search marketers and…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
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SEO gets no respect from John Dvorak
I think when you write a blog long enough, it’s possible to start to repeat yourself, and I am knowingly doing that today, but it’s not my fault. The reason…
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