I am very grateful to Cyrus Shepard of SEOmoz for doing the work that explains a little better how social media, online social networks, and the real-time Web heavily influence…
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Search is three-dimensional chess
I try to read through my RSS feeds every day. Today I stumbled upon an article by my friend Christopher S Penn, entitled Social media now directly influences search rankings,…
Read MoreWhy you should treat PPC like SEO
Paid search (PPC) and organic search (SEO) aren’t that similar, most people will tell you. Sure, choosing keywords is the relatively the same process for both, but that’s about it,…
Read MoreAre you policing your domain from spammers?
Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreSelling Search to the C-Suite
This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven’t figured out how to get the executive support that…
Read MoreGet your CEO to say Y-E-S to SEO
So, you’re trying to finish up your budget for next year and, just like last year, you’re trying to get funding for much-needed SEO work on your site. For whatever…
Read MoreHow do you give Google what it wants?
If you’ve been doing search marketing for a long enough time, eventually the day arrives where it doesn’t seem fun anymore. In fact, it seems downright frustrating. Despite your trying…
Read MoreWill the visual design of your pages help your SEO?
If you have worked on SEO over the years, you know that a lot of different factors lead to your organic search success, but the visual appearance of your pages…
Read MoreWhen is a search problem not a search problem?
Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem…
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