Thanks to Lee Odden for publishing some of my rantings on his outstanding Online Marketing Blog, which you should subscribe to, if you don’t already. Lee said I could write…
Read MoreSearch Marketing
The suggestion box
Gord Hotchkiss weighs in with another of his well-thought-out columns, this one on Yahoo!’s new search suggestion capability. Gord makes excellent points on how this function might affect searcher behavior,…
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Search marketing is a hot topic
It was fun speaking to the American Marketing Association in Boston today as part of their Hot Topics series. It was an honor being part of an agenda featuring Stephan…
Read MoreInterview with Stephan Spencer
Earlier this week, I spoke with Stephan Spencer about search marketing, especially involving the problems you face in a large organization trying to improve your search results. For those who…
Read MoreInternet marketing blogroll
Some folks have been asking me what blogs I recommend for a while now. I know that everyone else has a blogroll—maybe that is one reason I have been resisting…
Read More“But what else should I read?”
It’s a question I get almost every day. People who have read my book want to know what else they can read. I have a list of books that I…
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“I want search marketing, not metrics”
Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I…
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Skinflint search marketing
From the day I started my Web site years ago, one of the most popular features of the site has been my Skinflint’s Guide to Search Marketing. As a person…
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Personalized search hits a bump in the road
I’ve written before about personalized search—several times. I think it is the biggest change to come to search marketing since pay-per-click. But what once promised to be a marketer’s dream…
Read MoreSearchers spend more
It seems like you get a new study each month that shows that people who search are people that buy. They may buy online or they may buy offline, but…
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