If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for…
Read MoreSearch Marketing
Personalized search on Internet evolution
Even though I am on vacation through the U.S. Labor Day holiday, I wanted to point you to my first post on Internet Evolution. I’m pleased to announce that I…
Read More
Search marketers think YOU know it already. Do you?
As with any business, it can be important to step outside of the business, so to speak, to see what might actually be going on. That’s why consultants exist. Good…
Read More
The dual agency duel: How not to do search marketing
When it comes to search marketing, are two agencies twice as good as one? Or are two agencies actually worse than one? Some believe that a diversity of opinion gives…
Read More
Small business and search marketing…a rare match indeed
Do small business owners take advantage of search marketing the way they should? Often, they don’t. If you own a small business and you’re wondering what’s passing you by, and…
Read MoreSmall businesses need the Internet
As the U.S. economy continues to cause businesses to worry, they are more and more open to trying something new. Small businesses, especially, have been slower to adopt Internet marketing…
Read More
Social search just got serious
I’ve written in the past that these upstart new search engines won’t unseat Google, and nothing about Delver changes my mind. However, I do think Delver is worth watching, because…
Read More
Skinflint keyword estimation redux
In June, I wrote a post on estimating keyword demand, based on a procedure Bill Hunt and his team worked out. But we found a way to streamline the procedure…
Read More
Search marketing is a roller coaster
We all want to be in control, but search marketing is a roller coaster ride, where you really need to let go for it to be a worthwhile experience. If…
Read MoreInterview for BtoB Magazine
I know that I usually do one (usually substantial) post each workday, but I am doing something different today, with a few short posts that clean up some stuff that…
Read More
