I am in the search marketing business, so I might have more interest in it than the average marketer, but perhaps you noticed too. Every month, I pay attention to…
Read MoreSearch Marketing
What’s in your Internet marketing tool belt?
You probably have seen those Capital One commercials where the question asked is “What’s in your wallet!?” While there is some kind of dire circumstance involving massive sea creature and…
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How do you find keywords in a specialized industry?
I’m still fielding questions that came up in my Webinar a couple of weeks ago. (If your question hasn’t been answered yet, contact me to ask it again.) Today’s revolves…
Read MoreLife-long learners make the best Internet marketers
When you’re looking for a consultant, you want someone who knows their stuff, right? Well, usually, but in Internet marketing, the problem is that the “stuff” keeps changing. Instead, you…
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Does your marketing solve your customer’s problem?
Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
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Podcast with SEO 101
Several weeks ago, I was able to sit down for an interview on SEO 101 on Webmaster Radio. It’s taken me quite a while to post this link, but I…
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Search marketing meets econometrics
You know that a field is going mainstream when the experts start trotting out the $20 words to describe what’s going on. So, when both Bill Hunt, my co-author on…
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Podcast with RSS Ray on search marketing
A couple of weeks ago, I stopped by the RSS Ray show on wsRadio to be interviewed about the second edition of Search Engine Marketing, Inc., which was released in…
Read MoreAn Internet marketer gives thanks
We approach another Thanksgiving Day and the annual ritual of counting our blessings is carried out across the country. While I have no idea of what you will be thankful…
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Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
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