I searched for semantic Web on Bing, Google and Yahoo!, and if felt to me as if the SERPs dropped me into the Bouvier-Beale’s Grey Gardens library. I’m accustomed to…
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How newspapers can use social media
Last week, I wrote about hyperlocal news, the new strategy that many hope will save traditional newspapers. I talked about the need not to focus only on new content, but…
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Search engine conflicts we don’t accept
Microsoft is selling Razorfish, the search consultancy it acquired as part of the bigger aQuantive acquisition. Microsoft has been criticized for owning a search consultancy that manages clients’ paid search…
Read MoreWhat if your boss is fraidy-scared of Internet marketing?
When I was a kid on Long Island (pronounced “Lon GUY-land”), I was one of those boys that was fraidy-scared a lot. Afraid of the bigger kids. Afraid of everyone…
Read MoreWhat does Bing mean to Internet marketers?
Bing Crosby? No, Bing the new search engine. It’s the latest Google-killer from Microsoft that debuts today. (If you don’t believe it’s a Google-killer, just ask them.) But my opinion…
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Why Google’s not worried about search market share
I am in the search marketing business, so I might have more interest in it than the average marketer, but perhaps you noticed too. Every month, I pay attention to…
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How do you start with paid search?
I’m answering a few more questions from last week’s Webinar today. (There were a couple of questions that I didn’t understand, so if you don’t see your question answered in…
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Selling search marketing: Prey or pray?
If you’ve ever wondered whether you are the client of your search marketing agency or just another victim of a marketing predator, read on. Small business owners, because they must…
Read MoreWhat’s Google’s strategy?
Boiling Google’s strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry,…
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What’s your paid search personality?
Do you have a paid placement bidding strategy? Yes, you do, even if you’re not aware of it. Find yourself (and others) in this list of common personality types so…
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