A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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5 Effective strategies for A/B testing search
What do you really know about your customer’s experience in site search? If you’re getting ready to migrate from one search engine to another, how do you know that the…
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International SEO: Another reason to avoid AMPs
In my last post, I gave three reasons to avoid accelerated mobile mages (AMPs). Accelerated mobile pages are flat HTML web pages that follow Google‘s guidelines and are hosted by…
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Add self-referential links into your 2018 search engine optimization strategy
The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash…
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8 things you can do to significantly improve your SEO
What do you think of when you hear the term SEO? Many people think of keywords and focus a large part of their time trying to perfect the keywords they…
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SEMRush makes disavowing toxic backlinks simple and easy
I know I should be actively removing or disavowing backlinks that are SEO-toxic for my websites, but Google Webmasters doesn’t make it easy (enough for me). The moment I connected my…
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Keyword-optimized-for-SEO domain names need either full commitment or to be registered and forgotten
Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain…
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The free version of Cloudflare content delivery network (CDN) heals all website wounds
If you don’t speed up and lock down your website today, Google will soon exclude you from Google Search. Here’s a quick hack that might be everything you need. Try…
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Influencers: the key to content marketing
I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because…
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Blog2Social makes bloggers a marketing one-man band
I have been using my sports blog, rnnr.us, as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory). To wit,…
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