Virginia Nussey conducted a wide-ranging interview last week on the second edition of Search Engine Marketing, Inc. I thought she asked especially good questions and you might be interested in…
Read Moresearch marketing
The search marketing industry: Great but no guarantee
Hey, did you hear that the economy is in trouble? Of course, if you didn’t know it you have either A) chosen to ignore it B) are just numb from…
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Three years is a long time in the search biz
It seems like much longer than three years ago that Bill Hunt and I wrote the first edition of Search Engine Marketing, Inc. But it was published in 2005. Somehow,…
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The REAL key to search marketing success
If you read my post on small business search marketing, you recall that I talked about how difficult it can be for small businesses to make search marketing work for…
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Search marketers think YOU know it already. Do you?
As with any business, it can be important to step outside of the business, so to speak, to see what might actually be going on. That’s why consultants exist. Good…
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The dual agency duel: How not to do search marketing
When it comes to search marketing, are two agencies twice as good as one? Or are two agencies actually worse than one? Some believe that a diversity of opinion gives…
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Small business and search marketing…a rare match indeed
Do small business owners take advantage of search marketing the way they should? Often, they don’t. If you own a small business and you’re wondering what’s passing you by, and…
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Search marketing is a roller coaster
We all want to be in control, but search marketing is a roller coaster ride, where you really need to let go for it to be a worthwhile experience. If…
Read MoreInterview for BtoB Magazine
I know that I usually do one (usually substantial) post each workday, but I am doing something different today, with a few short posts that clean up some stuff that…
Read MoreMichael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
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