I like to consider myself normal, but I am not. I am actually an SEO person trying to pass as normal. If you look closely, you will see the telltale…
Read Moresearch marketing
How you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
Read MoreWhat have you learned from Mobilegeddon?
What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. Google has begun downgrading sites that don’t use responsive design or in some other way optimize…
Read MoreAre you thinking clearly about the search ranking algorithm?
Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while…
Read MoreThe past, present and future of link building
This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. Improvements in Google’s algorithm…
Read MoreHow has SEO changed in 2015
Search engine optimization in 2015 was just one of the topics in a fast-moving SEMrush Twitter chat that I was invited to recently on how to integrate SEO into the marketing…
Read MoreChasing the algorithm podcast and new book edition
A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we…
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Search engine marketing is legion
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and…
Read MoreDigital marketing directions: key trends driving your marketing next year
Yesterday, our author Tim Peter presented our latest Biznology webinar about digital marketing trends for the next year. Is your competitive environment moving ever faster, challenging you and your business to…
Read MoreDoes mobile search work for your business?
With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as…
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