Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?
Read MoreSearch engine optimization
Content marketing, SEO, and social media – friends, enemies, or frenemies?
Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible…
Read MoreThe backbone of link building: Outreach strategies
Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an…
Read MoreOwning Google Search is so easy–yet very very hard
A couple years ago, SEO held a lot of secrets. But, no more. If you earn a lot of money in the United States, it behooves you to hire the best…
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Fix broken links to maintain site usability for SEO
Links pointing from one web page to another are what connect the entire web. The web is a fluid entity that is always changing. Pages are continually being added but…
Read MoreWhy search results don’t always mean business results
Forget Panda. Ignore Penguin. In fact, disregard SEO overall. If you think I’ve lost my mind, hang with me for just a minute. At least for a moment, let’s not talk…
Read MoreHow to recover from Google Penguin and Google Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it…
Read MoreAre you frustrating buyers with your paid search ads?
Many of you buy paid search ads–they work and you’re smart to use anything that works. But sometimes I see techniques that just don’t make any sense when you break…
Read MoreContent marketing – how strategy supports success
We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. “Pinterest is…
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Why you must armor your online reputation
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking…
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