When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
Read MoreSearch engine optimization
Don’t shoot the Internet marketing messenger
Want to know how to make an SMB (small-medium business) owner or marketer crazy? Tell them that although they are completely convinced that they need to do search engine optimization,…
Read MoreTop-down Internet marketing
I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway…
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Is SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
Read MoreIt ain’t easy being lean
Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…
Read MoreShopping cart or content management system?
I was recently asked what the right choice is for a Web site, a shopping cart or a content management system. You won’t be surprised to hear that the answer…
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Five ways to change your SEO campaign
We are still in the wake of the historic election from Tuesday night and the most prominent word that seems to be on everyone’s mind is change. Now, for change…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
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Search marketing: Where two worlds collide
Search marketing has two distinct faces. One is a purely technical side that deals with percentages and code and all things geeky. The other is the reason why you do…
Read MoreAnother book review
I just saw a nice review of the book I co-authored with Bill Hunt, Search Engine Marketing, Inc., from Todd Leyba on his blog. Our sales are steady but it’s…
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