We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
Read MoreSearch Engine Marketing
Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
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Skinflint Search Marketing: Free webinar
If you don’t have the time or patience to read about all the skinflint search tips, get started with this free one-hour Webinar that starts you on your way.
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Selling search to the C-Suite
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
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The all-time top-secret search marketing trick
Are you looking for an angle? Do you want to know what all these search marketing experts know that you don’t? Well, I can’t promise all of that in one…
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Why shouldn’t I do my search work in-house?
Outsource or in-house? Inquiring mind want to know. The answer is–drum roll please–hybrid. Yeah, for most companies, they need some resources in-house and some outsourced. To find out why, check…
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Podcast with SEO 101
Several weeks ago, I was able to sit down for an interview on SEO 101 on Webmaster Radio. It’s taken me quite a while to post this link, but I…
Read MoreChapter Excerpt for Search Engine Marketing, Inc.
Today, I am in Chicago attending a conference, rather than speaking at one, probably for the first time in ten years. David Meerman Scott, author of the New Rules of…
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Search marketing meets econometrics
You know that a field is going mainstream when the experts start trotting out the $20 words to describe what’s going on. So, when both Bill Hunt, my co-author on…
Read MoreIt ain’t easy being lean
Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…
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