Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
Read MoreSearch Engine Marketing
Trends and tips for search marketing
I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University, whose class is using Search Engine Marketing, Inc. as its textbook. Jake…
Read More“My exec doesn’t understand search marketing!”
I hear that complaint all the time. You know how effective search marketing is. You know what it could mean to your business. You’re excited about getting it done. You…
Read MoreCan social media be the new white hat SEO technique?
Several months ago, I met up with Mike Moran in New York and we were chatting about search. Well, at first, we were getting to know each other. I told…
Read MoreMy CEO does not believe in paid search
Perhaps this sounds like your company. No matter what you do, your CEO won’t listen. Everyone knows how important paid search is. All of your competitors are doing it. You’ve…
Read MoreDoes a CMS help your SEO?
At a recent Webinar, I got a question that I thought would make a good blog post. The actual question was, “Do you need a content management system to succeed…
Read MoreDoes an in-house SEO have a fool for a client?
As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question…
Read MoreIn search marketing, focus on what’s important
Search marketing seems like it changes every minute, and it’s hard to blame anyone who is worried about falling behind. With big news such as Google Instant seemingly coming every…
Read MoreFor SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
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