SEO is dead! SEO is dead! It’s always a great headline, and I know, I know, you’ve heard this story before. Every time Google changes its algorithm or a new…
Read MoreSearch Engine Marketing
Agile marketing blocked: “Taking a guess can get me fired!”
I teach a lot of online classes at various universities, constantly explaining the Do It Wrong Quickly (now being called agile marketing) approach to the digital marketing world. In one of…
Read MoreGlobal search marketing
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products…
Read MoreCraft a compelling offer for paid search marketing
The best way to motivate a click online is to make a compelling offer and provide an urgent call to action. This is not news to Internet marketers. But when…
Read MoreAre your Google rankings based on your conversion rate?
One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had…
Read MoreThe 5 things you need to know about the new Google search
Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone…
Read MoreDoes Google need me to be a programmer to succeed at SEO?
Among my students taking my search marketing classes, I am often asked what kind of technical skills are needed to succeed at search engine optimization. I think they are especially…
Read MoreWhat Google’s “Panda” ranking algorithm update means to you
Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect) for the Ticket Summit on the recent…
Read More2 huge search marketing risks in 2012—and what to do about them
If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable…
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All SEO service providers are not created equal
Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days. In order to achieve sales or…
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