Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. For…
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Successful digital marketing means setting your priorities
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company…
Read MoreShould brands take a public stand on social or political issues?
The year 2017 is just half over, and it is already proving to be amazingly transformative with the number and nature of emotional changes in our culture and political world….
Read More4 tips to successful digital writing
As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites,…
Read MorePlato, the Allegory of the Cave, and the digital enterprise, part 2
In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality. To some extent, the…
Read MoreDo writers need to know SEO?
Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t…
Read MoreCan content written for print position well in Google?
Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine. After all, the content was written…
Read MoreWhy walking meetings can be wonderful at work
This is a news flash: walking isn’t just good for your health; it can be good for your job too. If you haven’t heard of the concept of walking meetings,…
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