If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your…
Read MoreReputation Management
My beef with LinkedIn or Social Media limits personal brands
As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands…
Read MoreAre you promoting yourself as a digital marketer?
I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. I don’t…
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Why you must armor your online reputation
When high-end online reputation management experts like me get together and kibitz about prospecting new business we always talk about how much all our clients would have benefited from taking…
Read MoreWhat we can learn from Anthony Weiner
Anthony Weiner, you’re ahead of your time. Your level of shameless and fearless exploration of sexuality and the body online is a foreshadowing of what the future will be like….
Read MoreReputation management in the age of PRISM
While nothing’s changed at all since before Edward Snowden leaked both the existence of the NSA‘s PRISM program and its full reach, I now have the opportunity to have a…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read More6 things digital marketers can learn from internet stars
There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of…
Read MoreIs it even possible to destroy your reputation today?
A lot of what we discuss in the online space surrounds the idea of building, maintaining, and, ultimately, protecting our online reputation. The same basic principles apply for both the individual…
Read MoreWhat’s changed, what hasn’t in media relations
When blogs and social media rose to prominence about a decade ago, pundits were quick to declare that these innovations would likely spell the end of the news media. After all,…
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