The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. There are 3 major trends that are connnected, which…
Read MoreReputation Management
Branding and data – the new alliance
Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the…
Read More“Up” your game in crisis management
I’ve had the opportunity to see a few crisis management situations in my time. (I’m old.) The ones that have worked out the best had less to do with the…
Read MoreCan social responsibility initiatives strengthen a brand image AND satisfy investors?
More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with…
Read More3 Lessons for marketers from the Ray Rice affair
By now, the free world has become privy to the awful video of Ray Rice‘s lowest moment, when he leveled his then-fiancee. The emergence of that footage has galvanized everyone…
Read MoreYour own personal Fappening
While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos,…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
Read MoreChanging perspectives in a world without barriers
For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better…
Read MoreDigital and online reputation management
I will be attending Goodwill Industries International‘s 2014 Summer Conference in Orlando, Florida, on Wednesday and thought I would share a flawed extended cut of the presentation with you before…
Read MoreDomain name registration strategy
Thinking of a great domain name, registering it or if unavailable, buying it from its owner, and possibly initiating trademark proceedings are the first steps to implementing a domain name…
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