All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along…
Read MoreReputation Management
Why Millennials are resistant to advertising and politics
Much has been written about Millennials, the first “digital generation” (18-35), and their growing influence on business and society. These 86 million younger people are now the most important generation…
Read MoreDoes advertising or engagement build stronger brand equity among Millennials?
The concept of brand equity (i.e. the perceived value a brand) firmly arrived in the 1980’s when consumer goods’ companies reacted to a surge of cutthroat discounting with a new…
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How your legal team might be making social media MORE risky for your company
They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like…
Read MoreYouthful indiscretion could alter your life forever
Last night my girlfriend and I watched The Bachelor. It’s the final four and we quickly cottoned to Jade Roper, an adorable brunette who bounded with excitement and energy. This particular…
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Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read MoreWhy transparency is essential for building corporate brand trust
The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman…
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The Interview as Sony false flag publicity stunt
“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum “There is no such thing as bad publicity except your…
Read MoreIs your company ready for higher standards of behavior?
If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very…
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One person can change the world. Thank you, Internet
Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
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