Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read MorePublic Relations
Everything you need to know about user guides and manuals
Sooner rather than later, the Internet of Things will connect us all into a global network of intuitive devices, designed especially for our convenience. Even as we speak, smart technology…
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PSA: your virtual online friends are part of your family
I recently spent a ten-day stint in Alexandria Hospital. Amazing docs, nurses and techs. No matter how much I try to diminish the import of my time in a buttless…
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Paid online influencer marketing is fully mainstream
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina, to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience,…
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How a brand audit could revitalize the Democratic party
Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about…
Read MoreSocial media strategy leaders: Robert Bochnak
1. Hello, Bob! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I…
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How brands use promotional clothing [infographic]
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote…
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My Best Biznology Blog Posts of 2016
Everyone’s doing clip shows this late into the year. My options were either doing a best of, “here’s what you might have missed,” list of articles, which I have chosen…
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How storytelling can shape the corporate brand and culture
Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
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