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Search marketing is not about you

If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…

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Stop selling your products!

We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…

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Selling search to the C-Suite

Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…

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