If you are like most people, you do marketing by telling everyone about your products. The problem is that, on the Internet, that’s sometimes the last thing that people want…
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Do you use technology to optimize for customers?
Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example…
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Search Engine Optimization vs. Customer Connection
Yesterday, I posted my slides for my talk at Search Insider Summit on transparency in organic search marketing. Today, I want to go deeper, by explaining some of the slides…
Read MoreAre you optimizing for search engines or for customers?
Get your pages indexed for the search engines. Identify the keywords most popular with the search engines. Optimize your content for the search engines. Good advice, yes, but is that…
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Why Infographics are the new favorite link bait
With the Internet constantly advancing, you must stay on top of what Internet users are responding to. Infographics, are graphical representations of an ideal or a concept with an embedded…
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Stop selling your products!
We all get paid to sell our products. The best sales advice used to be “Always Be Closing” but that’s not always true in Internet marketing. Too often, we’ve become…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
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Does your small business think local?
I’ve long tried to advise small businesses to find a specialty when they are prospecting for customers on the Web. They might have succeeded for years as the local business…
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Selling search to the C-Suite
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and…
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Five ways to change your SEO campaign
We are still in the wake of the historic election from Tuesday night and the most prominent word that seems to be on everyone’s mind is change. Now, for change…
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