Summary: In my mad attempt to become fit enough to get back into a racing scull and row on the Potomac as many days as humanly possible I have been…
Read MorePresident of the United States
Tone: it’s not what you say, it’s what people hear
While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents! Well, today is the 4th of July,…
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Even real news is fake news because of decontextualization
“It’s not what you say, it’s what people hear,” Frank Luntz sagely wrote. Online, it’s not what you write, it’s what people read. Dear New York Times, Washington Post, Los Angeles…
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Why you need 3,643 domains just like President Donald J. Trump
Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game. That article was about what to do during and after an online reputation attack vis-à-vis Milo Yiannopoulos. What Donald…
Read MoreIn digital marketing, you must get over your fear of being annoying
According to Jonathan Alter‘s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s “Mad Men” campaign out of the 1960s in the 2012 election. And…
Read MoreLying Your Way to “Fame” the Social Media Way
This week eMarketer released a study saying how people act differently online. No surprises there, but take a look at the study and see if you find anything of interest….
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