By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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What the crumbling state of the media means for digital marketing
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the…
Read MoreGet into your buyer’s psyche to create relevant digital marketing
A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it…
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