I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
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Why big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read MoreAttack of the Customers: Why Critics Assault Brands Online & How to Avoid Victimization
Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache.
Read MorePublishing is dying because marketers are the new publishers
Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to…
Read MoreReview of Social Marketing to the Business Customer
I’ve read each one of Paul Gillin‘s books and you should, too, including his latest (with Eric Schwartzman), Social Marketing to the Business Customer, a fast-paced ride through the specialty…
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Content and social media guru Paul Gillin
Paul Gillin is a writer, speaker and online marketing consultant, but that doesn’t even start to describe him. He specializes in social media and the application of personal publishing to…
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