If you’ve been paying attention to what Google has been doing the last few years, you know that SEO has turned into an all-out war on spammers. If you’re still…
Read MorePanda
How to recover from Google Penguin and Google Panda
People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it…
Read More3 more critical roles that need SEO skills
Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs to know how their work affects search…
Read MoreThe seven C’s of content quality
Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read…
Read MoreOptimizing your site information architecture (IA) for Panda
Last time I wrote about cleaning house and freeing up Google’s index for your best content. That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But…
Read MoreSearch marketers battle Panda, Penguin, and other Google animals
You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. First, in early 2011, it was Panda. Panda used human raters and…
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