Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust…
Read MoreOrganic Search
Do you use your website search to help your SEO?
I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason…
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Audienti merges SEO, advertising, and influencer engagement services
I have had access to Audienti for a couple years now, back when it was called OMAlab. If you have a brand site you want to turn into Google catnip,…
Read MoreWhat’s the next big thing in social media?
That’s the question I was recently asked by a someone during a speaking appearance. He amplified the question–wondering who or what would come along to knock off Facebook. It was…
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CDNs have what Google needs, speed
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to…
Read MoreMartyn Etherington Speaks: The story of a B2B digital marketing turnaround
I had the chance recently to catch up with Martyn Etherington, a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and…
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Branding as a full funnel journey
It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia…
Read MoreWhy normal people do not trust SEO people
I like to consider myself normal, but I am not. I am actually an SEO person trying to pass as normal. If you look closely, you will see the telltale…
Read MoreHow you can grow your traffic and business–without Google
In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic…
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What does it take to launch a link building campaign?
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through…
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