David Meermen Scott says what you call it makes all the difference. In his great book, The New Rules of Marketing and PR, David advises that you stop writing press…
Read MoreOrganic Search
Search marketing, the “Wrong” way
I’m pleased to announce Anna Green as our third-place winner in the latest Do It Wrong Quickly case study contest. Take a look yourself at her story of getting Web…
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Feed your search marketing
You’ve heard of blogs, of course, and probably read them yourself. Perhaps you even write one. You know they are great for keeping up with what’s going on, and maybe…
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Want Google to talk to you?
When I speak to audiences, I sometimes get questions about how a search marketer would ever know that something is wrong. If you hired the wrong search optimizer and your…
Read MoreWhat semantic search isn’t
You may have heard the term “semantic search,” but do you really know what it is? Some people have very big ideas of how computers will understand the meaning of…
Read MoreKeeping search fresh
When I read Jill Whelan’s excellent High Rankings Advisor newsletter last night, she had a surprise from Google: a way to tell search engines when your page is out-of-date and…
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Could you get a #1 search result?
I’ve often joked to audiences that I can get them a #1 search result for their Web site as long as they let me pick a search term obscure enough….
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Big company marketers must influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their…
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What’s the easy way to attract links?
Everyone knows that links are a critical part of any organic search marketing campaign. It’s not possible for your pages to rank highly for competitive keywords without amassing many high-quality…
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Is organic search marketing too much work?
I read Tom Foremski’s post, “Is search broken?” over a month ago, and I responded at the time by comparing the work you do for search with other ways of…
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