You might be one of those people that, to your horror, discovered that big chunks of your Web site were not indexed in Google and other search engines. That means…
Read MoreOrganic Search
More journalism, less marketing
Perhaps the biggest change that the Internet has brought to marketing is its change in tone. Customers will no longer sit patiently reading your hype-laden copy or listen quietly to…
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How do you find people?
Most of us find people the same way we find information, by firing up Google or our personal favorite search engine. I have been playing with Spock, a relatively new…
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Use web feeds to get your pages indexed
I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described “black hat” firm that helps people…
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What Google could do to stop negative SEO
Perhaps you’ve heard about “Negative SEO” or “Google bowling,” where your competitors use spam techniques seemingly on your behalf to knock down your site. Ethically-challenged search marketers are once again…
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Is search marketing different for multinationals?
I got an e-mail recently from someone at a large, multinational company who is in a quandary. They’ve had some success with their U.S. Web marketing, but now each of…
Read MoreWhat’s the truth about your site?
It’s no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams still their money. Phishing steals their very identities. Some…
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Big company search marketing
I was reading an excellent post today by David Meerman Scott on EMC’s troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I…
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A three-part primer on search spam
Every Internet marketer has heard about search spam, the unethical tactics that so-called “black hat” search marketers use that violate the search engines’ terms of service. Now if you have…
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Are your customers looking for a problem?
My dad sometimes asked, “Are you looking for a problem?” He wasn’t a search marketer—just a dad from Brooklyn—and he didn’t mean the same thing I do. When I ask,…
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