Time was that there was no easy way to promote a small business. Everything cost buckets of money and that was the one thing that small businesses never had. If…
Read MoreOrganic Search
Links for sale: What are you getting, anyway?
Those of you who have read Search Engine Marketing, Inc. know how I feel about buying links from sites to improve your search rankings. Buying links without full disclosure violates…
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Five ways to change your SEO campaign
We are still in the wake of the historic election from Tuesday night and the most prominent word that seems to be on everyone’s mind is change. Now, for change…
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Should search marketers care about LSI?
When my editor at Internet Evolution asked me to explain how LSI is used by Google and other search engines, it was hard for me to argue I was the…
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Copywriting for the busy
Sometimes it feels like we don’t have time to do anything, but in copywriting, sometimes the shorter, the better. I think we drone on in our copy when we don’t…
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Search marketers and web designers unite…please!
I can’t tell you the number of times I have wanted to anonymously call a Web designer who designed the site of a prospect or client of mine just to…
Read MoreCreating your own viral video
Perhaps you’ve heard of some companies creating viral marketing videos, but you never thought you could do it. The truth is that many of those successful marketers never thought they…
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Why search marketers can safely ignore Cuil
Don’t look now, but another Google killer has just been released. I know, I know, we’ve seen all sorts of attempts before, but several people writing to me told me…
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The sticky question of the results page
Have you been wondering about blended search? Google has introduced Universal Search, and the other search engines have also added videos, photos, blogs, and other content to their search results…
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Is web design the next search marketing battleground?
In my post this week at Search Engine Guide, I explore how Web design might soon become a new way to attract traffic to your site from search. I know…
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