I’ve been using and writing about vertical search for years, but I am in the distinct minority. Hardly anyone else uses it and almost no one writes about it any…
Read MoreOrganic Search
How many search keywords can I target per page?
Creating landing pages is expensive. Optimizing them for search costs even more. The easiest way to lower the cost of landing pages to use them for many keywords simultaneously. The…
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How do you get a specific web page indexed?
I’m finally getting to last unanswered question raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
Read MoreThe new marketing basics?
Is anything about Internet marketing traditional? Or is it all so new that we need to keep following it like a bouncing wave that moves to something different every year?…
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How do I get links to my web site?
Do you struggle with attracting links to your site? Most small businesses (and more than a few large ones) have the same problem. A ski shop owner contacted me recently…
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What my wife can teach you about search marketing
We don’t change our bath towels every year like fashionable folks, but this was getting ridiculous—they were eight years old and they were plain wearing out. But my wife admitted…
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A new tool for your search marketing toolbox?
As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search…
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Is SEO no longer important?
I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all…
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Jay Bhatti of Spock.com, the people search engine
Years ago, Leonard Nimoy, the actor who played Spock on the classic Star Trek series, hosted a TV show called In Search of…, where he explored a different subject each…
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Semantic search that works?
I worked with IBM folks back in the ’90s who did some of the early work on latent semantic analysis, which was later implemented in the more famous latent semantic…
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