Do you know whether your Web site has been attacked by search spammers? Is it possible that you have been infiltrated by someone out for their own gain at your…
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Selling Search to the C-Suite
This might have happened to you. You are all fired up about the possibilities of search marketing, but you just haven’t figured out how to get the executive support that…
Read MoreIgnoring social media just stopped working
The fun thing about Internet marketing is that everything keeps changing. And the annoying thing about Internet marketing is that everything keeps changing. And SEO is no exception, as Google…
Read MoreHow do you give Google what it wants?
If you’ve been doing search marketing for a long enough time, eventually the day arrives where it doesn’t seem fun anymore. In fact, it seems downright frustrating. Despite your trying…
Read MoreWhen is a search problem not a search problem?
Sometimes, problems that we are struggling with in our organic search rankings have somewhat surprising answers. After spending so much of our time treating a search ranking and traffic problem…
Read MoreFor SEO, you need a story to tell
So often, people appear mystified about how to succeed at search engine marketing. There are lots of “secrets,” and you hear about them all the time, but the one that…
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Organic search marketing in a transparent world
Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
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Book review: The Art of SEO
I know I am the co-author of a search marketing book, but you really need to read this one, too. The Art of SEO: Mastering Search Engine Optimization is an…
Read MoreLearn SEO from your spouse
Most couples have at least some trouble discussing their careers with each other, if only because they do very different things. My wife is a full-time homemaker for my four…
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Targeting one keyword per page–controversial?
I wrote a post on Search Engine Guide last week that turned out to be rather controversial–my advice to target just one organic keyword per page. Enough people disagreed with…
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