In light of all the brouhaha over Google’s supposed changes to how they do search that the Wall Street Journal published yesterday it’s rather interesting that one of the new…
Read MoreOffline Marketing
Do tricky marketing claims really help you as a marketer?
“Drivers who switched to us saved an average of $538.” Maybe you’ve seen that claim on TV commercials or online. So it sounds like their auto insurance is cheaper, right?…
Read MoreSocial media success demands talent above technology
In response to Inside a Social Media News Release, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly!…
Read MoreBook review of Ruth Stevens’ Maximizing Lead Generation
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B…
Read MoreCan Barnes and Noble engage Borders customers?
Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about how to address the contacts they got from a recent…
Read MoreWanna play “Guess what brands I hate today”?
Over the past two days I have been caught in a technology alternate universe. It’s the one where reality happens. It’s the one where hype laps the truth on a…
Read MoreIs your marketing more than just a good idea?
I’ve been traveling an awful lot lately on many different airlines, and I’ve been given a close-up view of the travel industry. As you might expect, someone who travels as…
Read MoreCan your marketers tell a test from a product?
Depending on what kind of business you are in, this could seem like a stupid question. If you sell consumer packaged goods, clearly you can tell the difference between the…
Read MoreMarketers must be professional speakers
These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in…
Read MoreA life of purpose
I have fallen woefully behind in my communications with extended family, friends and professional colleagues since returning to work in a full-time position. It seems, I don’t have a moment…
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