I recently got an e-mail from someone with a plaintive question. He just got a new job as the Internet marketing person at his firm. The boss waltzed in and…
Read Moremultivariate testing
Quicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read MoreAlways be reading “Always be testing”
New Internet books come out all the time, but few are as important as this one. Bryan Eisenberg and his merry band at FutureNow have created THE book to lead…
Read MoreWhy marketing needs to be scientific
One day, back when my daughter was four, we told her that she was going to the dentist, and she got so excited. It seemed an odd reaction, but we…
Read MoreSeth Moore of Overstock.com on multivariate testing
Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreMultivariate testing has a new player
I’ve written in the past on multivariate testing, which I believe is one of the most important practices to continuously improve your Web site. Competitors such as Optimost and Offermatica…
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