We all know the drill. Conventional Wisdom’s rules for how to stop a bad habit have been around forever: Motivation. Willpower. Morality. You have to be motivated. You have to have a…
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The rise of “morality-via-branding” to add empathy and connect emotionally
If you are like me, you are probably sick of all the acrimony, blatant lies, nasty accusations, partisan rancor, and exaggerated rhetoric in politics today. Have we all lost our…
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