When someone says the phrase “best practices,” I won’t mind if one of your eyelids goes a bit droopy and your chin slowly starts to nod toward your chest. I…
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Social media isn’t just for marketers
We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out. And those things are all…
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Using Google strategies for Facebook ads
Everyone has been watching Facebook to see if it can monetize its enormous traffic to become a going business. And the focal point of that monetization effort is advertising, just…
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Use caution when buying search marketing services
This will not be an unfamiliar cry from people who have read my posts before, wherever that may have been. I am sure I have used the words caution, sales,…
Read MoreThe Internet: The thing that ate marketing?
Sometimes I think that traditional offline marketers look at the Internet like the title character of some monster movie–the Internet is the thing that ate marketing. It doesn’t have to…
Read MoreIt’s time for “trust marketing” on the web
Are you concerned about how much Google and other marketers know about you? Do you habitually erase your cookies to cover your tracks? Do you wish there was an easy…
Read MoreWhy Internet marketing is just getting started
Someone said to me today, “It must have been great to be part of Internet marketing from the beginning.” Well, it has been. But in truth, we’re still at the…
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Social media is direct marketing
Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee…
Read MoreWhat if your boss is fraidy-scared of Internet marketing?
When I was a kid on Long Island (pronounced “Lon GUY-land”), I was one of those boys that was fraidy-scared a lot. Afraid of the bigger kids. Afraid of everyone…
Read MoreThe need for speed in Internet marketing
Most of you know that I wrote a book on Internet marketing called “Do It Wrong Quickly”–but some overlook how important the “quickly” part is, because otherwise you’re just doing…
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