Some of you read this blog every day. Others of you have read my books. I realize that this is an odd title for a post coming from me, because…
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Skinflint Search Marketing
Been too busy to post the pictures and videos from my recent event in Las Vegas for the Specialty Equipment Manufacturers Association–boy, that’s a mouthful–until today. SEMA is a trade…
Read More“See no evil” is no answer for search spam
Big companies struggle with Internet marketing, and search marketing in particular, for a multitude of reasons, but one of the biggest is their laissez-faire approach to policing themselves. When one…
Read MoreWeb marketing is still marketing
Once or twice a year, I get to speak to MBA students at the University of Virginia Darden School of Business, and today was my lucky day. It’s always fun…
Read MoreInternet marketers must listen before they speak
As marketers, we spend a lot of time thinking about our message, as well we should. Our job is to tell prospective customers how we can help them, so we…
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Are you just following your competitors?
Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
Read MoreYou can’t fool all of the people all of the time
Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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Making pretty URLs for search engine spiders
I know, I know. You might not spend a lot of time thinking about how your Web site’s URLs look. You might not even know how the system comes up…
Read MoreThe pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
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