How did a lot of people get their start in social networking back before Facebook, Twitter, Friendfeed and blogs existed? They got their geek on and signed up for SETI@Home….
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
Read MoreThe internet has sent marketing back to its roots
When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
Read MoreI Am Just a Seeker
I am not an expert in social media. I am not an expert in search marketing. I am not an expert in anything, really. I don’t like the title when…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
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The missing step in keyword research
You probably know that keyword research is important in search marketing. After all, if you don’t know what people are looking for, how can you provide the right answers to…
Read MoreThe Secret Sauce for Dealing with the Internet
I might have found the “secret sauce” for success in the Internet marketing space. Curious? Well, I am not sure if I am going to share it, because if I…
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