Friday, I had the pleasure of speaking at Search Insider Summit last week at Captiva Island, Florida. The topic for the conference was the future of search–I spoke about the…
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Are SMBs the Chicago Cubs of internet marketing?
I have written for the past several years about SMBs and their need to do Internet marketing. I still believe that with all of my heart. There is, however, sometimes…
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Google wants you to speed up your servers
There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times…
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Beware the sponsored study in the online space
Marketers talk a lot about the beauty of the online advertising and marketing world. The once elusive “proof that this really working” an age-old issue for traditional marketing, is no…
Read MoreThe Internet blurs the old organizational lines
Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which…
Read MoreWhat do you do after a social media and PR crisis?
You weathered the crisis. You’re exhausted, but at least you lived through it. Yesterday, I wrote about how to be prepared for a PR crisis with social media, but for…
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How do I calculate the ROI of TV advertising?
Sometimes it perplexes me that we spend so much time questioning the return on investment on Internet marketing spending, but we spend almost no time asking about the ROI of…
Read MoreInternet marketing requires courage
Most of you know I named my second book, “Do It Wrong Quickly,” which is a snarky way of saying you won’t get it perfect, so you can’t let that…
Read MoreThe New New Rules of Marketing and PR
David Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you’re on notice. You need to…
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Skinflint Search Marketing Webinar
Last week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place…
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