When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
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Search keywords are market segments
Perhaps you are new to digital marketing, or maybe you find yourself in a position where you need to explain digital marketing to others. Either way, today I want to…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreDigital marketing success: Do you have “the one thing”?
Lots of people ask me what it takes to succeed as a digital marketer. I often grapple with that question when I teach a class, often to at least some…
Read MoreDoes internet marketing need a business case?
Don’t give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I…
Read MoreWill social media listening replace market research?
Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world…
Read MoreAre you following a “tail lights” strategy?
I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what…
Read MoreDeciding what really matters in internet marketing
The news is unusually slow at the moment as it pertains to the world of Internet marketing. We know that AT&T has purchased T-Mobile for $39 billion, but as marketers…
Read MoreWhat’s the best way to say thanks to a customer?
“No matter what happens, I just want to say thank you for introducing me.” said the the email, and just like that, I was jarred out of my analytcal headspace…
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