I have been hearing from a lot of people on my post from Wednesday on new ways to train your team in digital marketing. I’ve gotten great feedback, but there…
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Should CMO stand for cheap marketing officer?
I’m cheap. There. I said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. Those are $2 words when a ten-cent word like cheap fits me just…
Read MoreHow does your team get digital marketing training?
Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough…
Read MoreAgile marketing and the need for speed
Some of you know that my second book is called Do It Wrong Quickly, and this post is about the quickly part. Advising people to do things wrong is just my cheeky…
Read MoreSelling from a salesman’s point of view
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point…
Read MoreTargeting content and calls to action: Where are your prospects?
You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when…
Read MoreFive digital media marketing lessons in Sandy’s eye
I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types…
Read MoreWhy small businesses need smart marketing
Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal…
Read MoreThe risk of trusting another’s digital marketing knowledge
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have…
Read More“I don’t use Twitter because I don’t care what you had for lunch”
For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question,…
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