Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
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Want web marketing success? Experiment!
Back from a week off with my family because the kids had off for winter break. While I was away, Internet Evolution posted my latest column, which I hope that…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
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