Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreMarketing and Advertising
How do you track phone sales from search?
Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreIs traditional marketing dead?
It might sound like a provocative question, but it’s a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that…
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Listening to Your Customers in Social Media
Some of you know that once a month we do a free Biznology Webinar on a topic we think will interest you. Today I spoke for 30 minutes on social…
Read MoreTwo-minute video on B2B marketing
When I presented at a recent MENG New Jersey meeting, chapter president Monique de Maio took a quick video afterward asking me to discuss how B2B marketers are adjusting to…
Read MoreDo online shoppers still care about brands?
Conventional wisdom says that shoppers do not care about brands anymore. Retailers lament as to how brand loyalty is dead–that customers just search for products now instead of coming to…
Read MoreDo you give new ideas a tough time?
In the last two days, I’ve written about how to approach digital marketing in different ways. On Monday, I talked about how to go after digital marketing without having to…
Read MoreAre you trying to do all of your marketing yourself?
This is an unusual day for me. Normally Frank Reed mans this spot each Friday, but he needed a day off, so I am filling in. And it makes me…
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Tracking Social Media ROI
I’m starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations,…
Read MoreWhat’s happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had…
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