Let me ask you a question. If you just put up a survey on SurveyMonkey, and 1000 people responded, would you have the answer to your market research question? Ridiculous, you say?…
Read Moremarket research
Social listening drives traditional market research
Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some…
Read MoreWill social media listening replace market research?
Advertising Age had an interesting story that was brought to my attention by a colleague, where a Procter & Gamble exec speculates that social media is already changing the world…
Read More
What’s happening to market research?
If you’ve ever been stopped in a shopping mall by someone with a clipboard, you’ve interacted with a market researcher trying to find out what you want so that companies…
Read MoreSocial networking, Bing, web analytics, and sex
According to a recent study published on Advertising Age digital, everything someone does or doesn’t do while Social Networking online says something about him or her, not from what they…
Read More
Market researchers need the opposite of a blog
OK, I get it it. You probably haven’t spent much time considering the question of what the opposite of a blog is. But Genevieve Bell has. She is working on…
Read More
