Search Engine Optimization (SEO) has been around a long time. And it has changed a lot over the years. But one thing that has been true for more than a decade…
Read Morekeyword research
Why don’t more marketers use keyword research?
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
Read MoreAre you using your website search as customer research?
Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Sounds…
Read MoreAre your website searchers looking only for your brand names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their popular search keywords, I am noticing lots of…
Read MoreWhy is your website search lousy?
Most websites have a lousy search facility. As a web user, you probably agree with that assertion. You’ve tried searching websites and you hardly ever find what you are…
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Don’t make these enterprise SEO mistakes
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order…
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Incorporate long tail keywords into the mix for SEO success
One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of…
Read MoreWhy you should consider centralizing your search keyword lists
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration,…
Read More2 challenges to keyword collaboration
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I…
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Select the right keywords for SEO success
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online…
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