Have you ever wondered how a business can get its customers to willingly talk about what they think? Have you questioned whether it’s possible to entice your customers to become…
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IBM’s Sandy Carter on using social media
Sandy Carter is the IBM Vice President of Service-Oriented Architecture, Business Process Management, and WebSphere Strategy, Channels, and Marketing. (That’s a title that might need to be continued on the…
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Content and social media guru Paul Gillin
Paul Gillin is a writer, speaker and online marketing consultant, but that doesn’t even start to describe him. He specializes in social media and the application of personal publishing to…
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Jay Bhatti of Spock.com, the people search engine
Years ago, Leonard Nimoy, the actor who played Spock on the classic Star Trek series, hosted a TV show called In Search of…, where he explored a different subject each…
Read MoreQuicken Loan’s Regis Hadiaris on multivariate testing
I’ve written extensively in the past about multivariate testing, but I haven’t had many opportunities to interview a veteran of this important Internet marketing technique. For those of you who…
Read MoreMilind Mody of eBrandz on social and search marketing
Milind Mody, the CEO of eBrandz, Inc., was kind enough to grant me an e-mail interview where he answered at length about some of the most interesting topics around (at…
Read MoreBazaarVoice’s Brant Barton on ratings and reviews
I’ve written before about the power of consumer ratings and reviews, and even discussed the growing practice of B2B ratings and reviews (complete with a B2B reviews survey), but this…
Read MoreMichael Lee of Doubleclick Performics on digital marketing
Performics, launched in 1998, is a longtime search marketing agency that was first acquired by Doubleclick and then swallowed whole when Google acquired Doubleclick itself. Many in the industry have…
Read MoreSeth Moore of Overstock.com on multivariate testing
Last week, I wrote about an up-and-coming player in multivariate testing, SiteSpect, which allows you to test almost any aspect of your user experience, unlike the standard JavaScript testing approaches….
Read MoreEllen Corrigan of iCrossing on the basics of Internet marketing
I thought I’d do an interview with Ellen Corrigan of iCrossing to get some tips on where Internet marketing is going, and she talked about that, but the most important…
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