A lot of what I read in the internet marketing space has a particular ring to it. It seems to be almost always directed to one of two groups; those…
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The most important part of a web site
Everywhere I go, small business owners pepper me with questions about how they can set up a Web site, or fix the one they already have. Each one has a…
Read MoreEconomics could revolutionize Internet marketing
I know the economy is down, but I keep getting these phone calls from potential clients who are looking for “the way out.” Increasingly, they seem to think the way…
Read MoreAn Internet marketer gives thanks
We approach another Thanksgiving Day and the annual ritual of counting our blessings is carried out across the country. While I have no idea of what you will be thankful…
Read MoreInternet marketers, cyberspace is here
What happens to your Internet marketing strategy when the Internet itself expands beyond the realm of desktops, laptops and hand held devices and becomes ubiquitous? For years, we’ve been hearing…
Read MoreFor Internet marketing, content is king no more
For those of you that remember the Internet ten years ago, the expression “Content Is King” will ever hold a place in your memory. As a way of contrasting the…
Read MoreAre you telling your customers off?
Do you consider yourself customer-friendly? Always looking to start the conversation—or continue it? You might be surprised to find that a common practice is undermining any friendly sentiment your e-mail…
Read MoreIt ain’t easy being lean
Regardless of age, most of us know who Kermit the Frog is–an American icon. (It says a lot about the US, since he is just a puppet after all, but…
Read MoreHelpful marketing: A case study
What does selling memory chips have to do with your business? It might seem like your business is miles away from memory chips, but I bet they have one thing…
Read MoreWe can all agree that consensus is dumb
Geez, how can anyone be against consensus? Well, I am. And I think that if you listen to what I have to say, I can get all of you to…
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