What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, WordPress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning…
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Why you too should be social media slutty
If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new…
Read MoreInternet industry diversions slow the pace of your progress
If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreBaffled by content marketing? Start with the basics!
The concern we hear most frequently from clients just getting started with content marketing is some variation on “What the heck am I going to write about?” So let’s start…
Read MoreGet into your buyer’s psyche to create relevant digital marketing
A deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. The more specific you can get, the easier it…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreSpecialization is scary but required for digital marketing
I have been talking a lot about differentiation being critical for successful digital marketing. On Monday, I gave a differentiation example for large companies and on Wednesday I gave an…
Read MoreDifferentiate or die! It’s the digital marketing curse…
While I am usually preaching differentiation to large businesses, I have been working with a lot of small businesses lately in my workshops and online courses. Seems like 2012 is…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreDo large companies need to specialize in their markets?
Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need…
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